Earlier this summer Lacoste L!VE launched a new men’s fragrance to compliment their contemporary clothing and footwear range. The newly launched Lacoste L!VE is a clean, crisp scent that definitely appeals to a young, style-savvy audience with an abundance of cooler, lighter notes.
Of course, warmer weather pretty much dictates the end of heavier colognes and encourages a lighter approach to your everyday scent. Lacoste L!VE is a sharp, zesty scent that is enriched with unexpected bursts of lime in top notes. A blend of green leaves and fresh sea notes are at the heart of the scent, while a base of dark liquorice, Sandalwood and Guaiac Wood help set the sharp scent apart from other summer scents. It also ensures that the cologne won’t smell overly feminine.
The new easy-to-wear scent is a new chapter for Lacoste, as seen through their summer fragrance campaign. The “New Fragrance, New Perspective” tag line that accompanies the scent encourages guys to see life from a different angle. A twenty-second TV commercial features renowned street artist Zoer creating a logo that appears as the camera moves into position while a separate digital campaign running until mid-September encourages guys to snap a pic to illustrate the theme of perspective and then share it via their social networks, using the hashtag #newperspective.
The Lacoste L!VE eau de toilette comes in a cube moulded bottle which is adorned in the colours of the French flag and is available in two sizes, a 40 ml. for $49.00 and a 100 ml. for $81.00. It’s available at Shoppers Drug Mart locations across Canada.
