The Levi’s 501 button fly jean – the original and first ever blue jean – was born on May 20, 1873 when Levi Strauss patented the riveted pockets of his work jeans. Over a century later, America’s iconic denim brand is more popular and relevant to global culture and style than ever before.
Deemed Time Magazine’s “Fashion Item of the 20th Century” the 501 button fly jean has been spotted on everyone from presidents to movie stars, rock stars to fashion icons, and artists to pioneers in technology.
In honour of their big 1-4-0, take a look back at these 7 vintage Levi’s ads:
Levi’s – 1943 Advertisment
“When there’s work to be done, wear Levi’s”
(Image courtesy of: Levi’s)