Why You Need Technology-Infused Hair Care

Historic rumours claim that Ancient Egyptian women washed and conditioned their hair to protect it from their dry environment, but the men couldn’t be bothered so shaved their heads bald. With all of their bejewelled and gold headgear, it’s understandable why the pharaohs would want to keep things clean and simple. Clearly, however, times and the one-look-fits-all style have changed. And so has the evolution of shampoo and conditioner.

According to Kantar US Insights, 79 per cent of US-based men now have hair and shampoo and/or condition it at least once a week. The motivation is, of course, one part good hygiene and another part lots of great product options. “There are now so many choices in the hair care aisle,” affirms Rachel Zipperian, the principal scientist of Herbal Essences for Proctor & Gamble in Cincinnati. So who wouldn’t want to lather up, particularly when the latest formulations include hair-saving and benefitting technologies.

What is the latest technology in hair care?
Bio:renew is the new, advancement in haircare grooming and is, essentially, the summation of a blend of ingredients, inclusive of aloe, sea kelp and a powerful antioxidant called histidine. “Histidine is a natural ingredient that is found in nature, like your hair and skin and in plants,” explains Zipperian. “It purifies and protects [your hair] from pesky free radicals that cause structural damage to hair.”

Why should men care if bio:renew is in their haircare products?
According to Zipperian, over time our hair uses up all of its histidine and then, can’t create any more. “Technically, your hair is not alive like a plant or your skin,” says Zipperian. “So the bio:renew formulas replenish these lost antioxidants to protect your hair each time you use the products.” Which in turn, can help you maintain a healthy head of hair for longer.

If bio:renew technology is in hair care, do men still need to select a shampoo and conditioner specific to their hair type?
The short answer is yes. “The bio:renew antioxidant technology is really an added bonus with each and every formula,” says Zipperian. “When you are choosing the product that is best for you, you want to consider the type of hair you have and your hair style.”

Hair products are formulated with different technologies to give you specific benefits, like volume and hydration, along with a variety of levels of cleaning and care, so make sure you choose the one that best describes your needs. “Plus, you want to make sure you like the scent,” adds Zipperian. “The Herbal Essences Bio:renew lineup has our largest variety of scents and they are no longer all fruity or floral.”

Which shampoo and conditioner duo are best for each hair type?
“Does your hair tend to feel dried out or oily when it’s time to wash?” asks Zipperian. “If you answer yes, then use the Bourbon & Manuka Honey or the Deep Sea Minerals collection, as both of these versions use a bio:lipid technology to replenish moisture and strengthen hair.” For men who regularly use styling products and/or are prone to an oily scalp and hair, the “gentle cleaning from the Micellar Water & Blue Ginger shampoo or the refreshing clean of White Strawberry & Sweet Mint shampoos are a perfect options,” says Zipperian.
Herbal Essences Bio:renew shampoo and conditioners are $7.99 each, available at Shoppers Drug Mart stores across Canada.

Adriana Ermter

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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