Product Hype: Lancôme Men, Age Fight Gel Perfecteur

Did you ever imagine your age would dictate the lotion you rub onto your face? Not categorically, like teens using anti-acne products or adults applying anti-aging creams for well, anti-aging which, depending on your personal lens could be as early as 25 or as late as 100. But that’s not what we mean here. This is about using the right cream for an exact age group, like Lancôme Men’s, Age Fight Gel Perfecteur.

Crafted specifically for just one decade, the thirties to forty, Age Fight Gel Perfecteur targets premature aging, while combatting environment-induced stressors—like the cold outdoors, the dry and heated indoors, wind, pollution, UVA and UVB rays, blue light from devices and so on—and the effects of dryness. After all, this is the first decade where you’ll visibly wear the impact of these stressors by unknowingly manifesting them into fine lines, crow’s feet, dullness and the faint beginnings of elevens. Trust us we know. It creeps up on you slowly until suddenly, one day you look in the mirror and don’t like what’s staring back at you.

But it doesn’t have to be so dramatic. Smoothing on a pea-size dollop of the Age Fight Gel Perfecteur can alleviate the tight dry feeling your face often has after showering, while fuelling it with moisture to rejuvenate and replenish your skin. It can also be used twice a day, morning and night to keep your skin looking and feeling hydrated, refreshed and young. And the best part, you don’t have to flash your ID when you pick it up at the drugstore.

Lancome Men, Age Fight Gel Perfecteur, $57, available at Hudson Bay stores.

Adriana Ermter

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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