Sheet! You Really Need A Mask

You may not know what they’re called, but unless you’ve been living in a cave for the past 12 months you’ve definitely seen your wife, girlfriend, sister, mom, heck, probably even your grandmother use one. They’re sheet masks and they’re one of the most popular beauty and grooming items in skincare right now. Made of silky soft cotton soaked in a serum-based formula chock full of vitamins, minerals, amino acids and more, each mask fits the shape of your face and comes complete with holes cut out for your eyes, nostrils and mouth. Sure, their Freddy Krueger effect is unavoidable and will make your dog hide under the couch until you peel it off, but the benefits are real when you know what kind of mask to use. Just ask the experts at St. Ives.

They’re great at eliminating stress from your face
You slept poorly last night, had a hard day at work or simply just feel overwhelmed. It’s all totally normal and part of everyday life, right? Right. Yet, there’s no need to wear your stress on your face. “The Simple Kind to De-Stress sheet mask is the perfect way to unwind at the end of the day,” say the experts at St. Ives. “It will calm and hydrate your skin and like the rest of the line, all you have to do is lit eave it on for 10 minutes and let it work its magic.” Inspired by Asian beauty rituals, the Simple Kind to Skin De-Stress Sheet Mask is made from soft natural fibres and is replete with aloe and multi-vitamins to hydrate and soothe stressed skin.

They’ll revitalize dehydrated, aging skin
Having dehydrated skin is more common than you think. Taken a flight lately, pulled an all-nighter studying for the MCATs, did an hour of cardio before scarfing back bacon, eggs and four cups of coffee, chances are you’re dehydrated and your face has the crinkly lines to prove it. You need a mask infused with “acai, blueberries and chia seed oil, like the Revitalizing Acai, Blueberry & Chia Seed Oil sheet mask,” say the St. Ives experts. “These superfoods aren’t only for your smoothies, they also work to revitalize tired skin by giving it a boost of instant hydration.”

They’ll make your skin glow better glow than an hour of CrossFit
So here’s the thing. When you don’t regularly wash your skin with more than just, well, water, dead skin cells accumulate on your face making your complexion look dull and grey. To get your glow back, apply the Glowing Apricot sheet mask to your skin, leave it on for 10 minutes and then peel it off to reap the benefits. “It’s made with 100 per cent naturally sourced apricot extract, which helps refresh your skin,” explain the experts at St. Ives. “Plus, like all of our sheet masks, it’s made with 100 per cent cotton, is paraben-free and dermatologist tested, so doesn’t need to be rinsed off afterwards. Just massage any remaining serum into your skin for glow on-the-go.”

St. Ives Simple Kind to De-Stress, Revitalizing Acai, Blueberry & Chia Seed Oil and Glowing Apricot sheet masks are $2.47 each, available at Shoppers Drug Mart.

Adriana Ermter

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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