Ikea To Stop Printing Paper Catalogue After 70 years

The retailer has made the “decision to respectfully end the successful career of the Ikea Catalogue”

After more than 70 years of printing, Ikea has decided to stop publishing its iconic paper catalogue. The Swedish furniture giant said that it will focus on an all-digital listing of its wares going forward.

“Times are changing,” the company said in the statement. “Ikea is transforming its business model to become more accessible and digital, while embracing new ways to connect with more people.”

At its peak in 2016, more than 200 million copies of the catalogue were printed every year around the world, in 32 different languages for the 50 different countries that have Ikea stores. The last one to be printed was the 2021 version that shipped this summer and was printed in 40 million copies.

According to Ikea, the very first catalogue was put together by the Ikea founder Ingvar Kamprad himself in 1951, and it was printed in 285,000 copies, which were distributed around the southern part of Sweden where the company was also started.

“For 70 years it has been one of our most unique and iconic products,” Konrad Gruss, Managing Director at Inter Ikea Systems, said in a statement.

“Turning the page with our beloved catalogue is emotional but rational,” Gruss added.

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