17-year-old teen model Lucky Blue Smith is one of the biggest male models in the world with a legion of crazed fans on Twitter and Instagram.

We know what you’re thinking, but rest assured, Lucky Blue Smith is in fact his real name. Here’s the back story: Lucky Blue’s mother Sheridan, a former model, and his father Dallon, the owner of a guitar string company, gave Lucky Blue and his three sisters, Starlie Cheyenne, 22, Daisy Clementine, 20, and Pyper America, 18, unique first names in order to counteract the humdrum surname Smith. Although Lucky Blue’s name originally made him stick out in the high school role call, it has now become an iconic staple on the runways of Balmain, Givenchy and Tom Ford, and at 17 years old, Lucky Blue is on track to be the most iconic Smith yet.

Lucky Blue grew up in Spanish Fork Utah, and was scouted by a modeling agency there at the age of ten. In a recent appearance on the Ellen Show, Smith marveled at his being discovered despite his “buck teeth and hair down to my chest.” However, the entire Smith family moved out to Los Angeles two years later when Lucky Blue signed with the modeling agency NEXT Model Management at the age of twelve. At fourteen Smith had his first major Levis campaign and became a living testament to the transformative power of puberty.

At Seventeen, Lucky Blue towers at 6 foot three, sports dyed platinum blonde hair at the advice of his agency, has covered GQ and Elle UK alongside Kylie Jenner, and boasts 2.2 million followers on Instagram— but luck has nothing to do with it. Like model Cara Delevingne, Smith has developed an online persona on Instagram and Facebook, and adoring fans follow him to each one of his his fashion runway shows. This year the model has been photographed by Annie-Leibovitz and walked for Michael Kors, Etro, and Bottega Veneta. However in an interview with Vogue, Lucky Blue claims his true passion is to play music with “The Atomics”, the Smith family band in which he plays drums.

In 2015 Teen Vogue named Lucky Blue Smith “Model of the Year”, and in April the model graced the cover of GQ. His hair keeps getting blonder, his follower count rises exponentially, and things show no sign of slowing down.

Smith’s tips for social media success? He tells Vanity Fair,  “Put a puppy in your picture and it will make it 20 times better.”

You can flip through a gallery of some of Lucky Blue’s most memorable ad campaigns and snaps (to date) below: