XO Debuts Second Wave of Merchandise for 2017

Above: The brand new capsule is available now
Above: The brand new capsule is available now

The Weeknd’s XO crew is looking to make 2017 their most impressive year to date. Not only is their Toronto-born mastermind selling out concerts around the world, but he’s also snagged features on (and inspired) some massive chart-topping singles. Aside from the success of their evergrowing artist roster, XO has also been linking up with big name retailers to distribute some exclusive new capsules. Earlier this year, The Weeknd teamed up with PUMA and H&M to drop fresh new sneakers and clothing pieces respectively. Now the team is debuting a second wave of in-house merchandise via their online store, and it looks like everything is staying on-brand.

This time around, the collective is emphasizing bold and pulpy graphics with a slew of loud t-shirt designs. Along with short sleeve pieces, there are plenty of cool jackets, sweaters, and button-ups. XO’s infamous logo gets an interesting, medieval-inspired redesign on some of the merch as well. You can take a look at some select highlights from the second wave of 2017. To purchase the items yourself, visit the brand’s official website here. You can also see if The Weeknd is touring near you, by checking out the singer’s upcoming dates on Ticketmaster.


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Aidan D'Aoust

Aidan is a writer from Toronto. His favourite things in the world are music, movies, and mini dachshunds. Give him a follow on Twitter at @aidandaoust, where he’ll also accept your mixtape submissions.

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