For the second year running, Taylor Zakhar Perez is the star of Lacoste’s just-released underwear ad campaign. First announced as brand ambassador back in January 2025, Perez wears silhouettes that are both fashionable and traditional in the new campaign, showcasing the brand’s 2026 offerings.
Perez was shot by renowned London-based photographer Angelo Pennetta in a Parisian gym changing room for Lacoste’s 2026 men’s underwear campaign.
With the release of the ads, Perez shared that the ongoing partnership feels deeply intentional, celebrating craftsmanship, confidence, and Lacoste’s heritage reimagined for today.
“Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me,” Perez said in a release. “Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy.”
“This campaign feels intimate, powerful, and very sincere to me, celebrating confidence, craftsmanship, and the quiet strength of Lacoste’s heritage reimagined boldly for today. I’m so grateful to Lacoste for the trust and creativity this year. My quiet hope is that this campaign leads to more private moments of effortless abandon.”
Outside of his steamy Lacoste ads, Perez has been keeping busy. He has just began filming the highly anticipated sequel to Amazon Prime’s hit Red, White & Royal Blue with Nicholas Galitzine. Red, White & Royal Blue, which was released in 2023, followed the relationship between Alex Claremont-Diaz (Perez), the son of the US president, and Prince Henry, a British Royal. After an embarrassing encounter with Prince Henry, Alex must fix the situation to save US/UK relations and his mother’s re-election. As Alex and Prince Henry try to fix the mistake, their relationship turns from hatred to love. The pair must then navigate their budding love for each other while keeping their appearances in the public eye.
“After seeing the incredible outpouring of love for Red, White & Royal Blue from fans around the world, it’s clear Alex and Henry’s story truly resonated with audiences,” Julie Rapaport, head of film, production and development at Amazon MGM Studios said in a statement back in October 2025.
The highly anticipated Red, White & Royal Wedding cordially invite fans to a royal wedding. Of course, Perez reprises his role as Alex Claremont-Diaz, the son of the US president, while Galitzine will return as British royal Prince Henry. The studio has not confirmed a release date for the sequel.
