We’ve been applying Virtue Correct Overnight Scalp & Hair Elixir nightly and our hair has never looked better.
Founded by a team of scientists and stylists driven by the desire to solve real hair problems, the brand has built its entire reputation on one hero ingredient: Alpha Keratin 60ku, a protein fragment designed to literally fill in the gaps in damaged hair. While many haircare brands focus on surface-level conditioning, Virtue has flipped the script by going deeper, repairing hair from the inside out. With its new Overnight Scalp and Hair Elixir, this repair goes one step further.
An intensive treatment, the elixir delivers a concentrated dose of botanicals and actives designed to help fortify, hydrate and balance both the skin on your head and the hair that grows from it. At the heart of the formula is prickly pear seed oil, rich in essential fatty acids and antioxidants that help soothe dryness and support a healthy scalp environment. Avocado oil adds deeply nourishing lipids, while panthenol (pro-vitamin B5) locks in moisture for both your scalp and your hair. A blend of calming botanicals helps reduce irritation and discomfort that can come from dryness and/or environmental stress.
It’s great for dryness, flakiness, irritation and lackluster hair too and is super easy to apply. Before bed, simply part your hair and then, using the dropper, dispense the elixir directly onto your roots and scalp where you need it the most. Massage it in with your fingertips and go to sleep. In the morning, shampoo, condition and enjoy hair that looks and feels softer, stronger and more resilient.
Virtue Correct Overnight Scalp & Hair Elixir, $84 for 50ml, available at Shoppers Drug Mart.
