If you take your skincare seriously or simply want to level up, you need Shiseido Men’s new Skin Empowering Cream. It works, and hard, and not simply because it blends cutting-edge science with a luxurious texture. The Japanese brand knows what it’s doing.
Founded in 1872 in Tokyo’s Ginza district, Shiseido is one of the world’s oldest and most respected skincare brands. Originally established as Japan’s first Western-style pharmacy, the company quickly became known for blending Eastern tradition with Western science. Over the decades, Shiseido has since built a legacy of innovation, creating cutting-edge formulas that prioritize both skin health and sensory experience. It has also mastered the art of formulating products that deliver visible results and Skin Empowering Cream is no exception.
Designed to target the visible signs of aging, fatigue and dryness, the formula is fuelled with star ingredients. Sakura leaf extract, known for its antioxidant and anti-inflammatory properties, helps protect skin against daily environmental stressors while calming and conditioning. Retinol ACE, a stabilized form of vitamin A combined with vitamins C and E, works to reduce the appearance of fine lines, crow’s feet and wrinkles, while supporting skin’s natural renewal process. The overall effect is smoother, firmer skin that looks fresh and revitalized. Plus, the cream’s unique texture feels rich and hydrating without a hint of greasiness—a bonus for thicker skin that craves moisture but dislikes heavy creams.
Suitable for all skin types, including sensitive ones, Skin Empowering Cream can be used morning and night. Just smooth a pea-sized amount onto clean skin after shaving or cleansing, and let it do the heavy lifting for you, while you go about your day or sleep through the night.
Shiseido Men Skin Empowering Cream, $110 for 50 ml, available at Shoppers Drug Mart.
