How often do you think about your lips? We’re guessing never. But considering the amount of work they do on a daily basis—smiling, kissing, whistling for a cab, talking, laughing, cheering for the Calgary Flames (no? Tampa Bay Lightning, then?)—they’re worth the 34 seconds it’ll take to read the rest of this article.

Why? Because it’s cold outside and hot and dry inside which means you’re licking them more than you normally would. And when the saliva you just coated your mouth with evaporates, because it will, right…about…now, your lips will be drier and more irritated than they were before. Unless you swipe on a layer of Burt’s Bees Honey Lip Balm.

Performance oriented and 100 per cent natural, this balm is chock-full of feel-good/do-good ingredients, such as: beeswax, shea butter, almond oil, cocoa butter and lanolin—all to keep your lips flake free and feeling soft and smooth. With an infusion of its namesake emollient, honey, your lips will also be well protected from the elements, while maintaining and locking the moisture in. Plus, each yellow, stick tube looks manly, smells fresh and fits perfectly into the pockets of your 501 jeans.

Burt’s Bees Honey Lip Balm comes in 15 oz for $4.89. It’s available at Shoppers Drug Mart stores across Canada.