Product Hype: Il Makiage Woke Up Like This Flawless Base Foundation

Who says men don’t wear foundation? No man we know would pass up rubbing on a little of Il Makiage’s Flawless Base Foundation. Not when it can create skin perfection.

Enriched with vitamin E, the foundation helps prevent aging and smooths away crow’s feet and fine lines. Its addition of skincare hero, hyaluronic acid simultaneously soothes your skin while moisturizing it and protecting it from the environment. Plus, each of the foundations’ formulas are 100 per cent cruelty-free too and contain optically corrective powders to make you look great.

And with 50 natural matte-finished shades to choose from there’s literally a hue for everyone. Seriously. Finding the right match is as easy as taking the brand’s online quiz, too. With multiple options of question-based answers like, Dry skin: married to my moisturizer; Combination skin: each part of my face has a mind of its own; and Natural Finish: a smooth, weightless, uniform look, you’ll be directed towards choosing the right foundation for you. Plus, it’s easy to use, just pump half a pea-sized amount into your hands, add a dollop of your face lotion or sunscreen, emulsify the two formulas together and rub it all over for even, moisturized and flawless skin.

Il Makiage Woke Up Like This Flawless Base Foundation, from $45 for 30 ml, available online at www.ilmakiage.com.

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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