Shoe Game: The History Of adidas

Pharrell Williams for adidas' #OriginalSuperstars campaign

Odds are you have probably owned a pair of adidas at some point in your life. The brand revolutionized the world of athletic footwear, and has made a name for itself as a leading street-style brand… no easy feat. Here is a look at the history of the legendary shoe and apparel brand, starting with the humble beginnings:

Above: Germany (wearing adidas cleats) playing Hungary in the 1954 World CupAbove: Germany (wearing adidas cleats) playing Hungary in the 1954 World Cup

 

1954

Dassler invents the now-famous screw-in-stud cleat that would give the German soccer players extra grip while running the pitch. This new shoe was seen as the reason Germany beat Hungary in the 1954 World Cup. It was with this win that adidas became a household name for soccer players everywhere.

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