Shoe Game: The History Of adidas

Pharrell Williams for adidas' #OriginalSuperstars campaign

Odds are you have probably owned a pair of adidas at some point in your life. The brand revolutionized the world of athletic footwear, and has made a name for itself as a leading street-style brand… no easy feat. Here is a look at the history of the legendary shoe and apparel brand, starting with the humble beginnings:

Above: An adidas sneaker signed by Run DMCAbove: An adidas sneaker signed by Run DMC

 

1986

adidas is now just as much of a street-style brand as it is an athletic brand. This is thanks to U.S. hip-hop group Run DMC’s song “My Adidas.” adidas soon developed a partnership with the group, and with that partnership the start of adidas’ non-athletic promotions.

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