Apple’s Heartwarming ‘Misunderstood’ Holiday Ad

Apple's heartwarming 'Misunderstood' ad featuring the iPhone 5s and AirPlay (Screencapture: YouTube)
Apple's heartwarming 'Misunderstood' ad featuring the iPhone 5s and AirPlay (Screencapture: YouTube)

Apple’s new 90-second holiday-centric commercial is out and it shows off the power of the new iPhone 5s and its AirPlay technology while tugging at the heartstrings.

In the newly launched ‘Misunderstood’ TV ad, a teenage boy is shown constantly buried in his iPhone and indifferent to the holiday family fun at his grandparen’ts house. Or is he?

Apple’s full ‘Misunderstood’ spot that has the internet in tears is embedded below.

Dare we say Apple’s best commercial to date?

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