Gillette Razors is celebrating 100 years in the grooming biz with a simple new ad showing the evolution of the shave – from beards to ‘tashes to chests.

To launch Gillette BODY (the brand’s first razor built for the terrain of a man’s body) the captivating spot tracks the evolution of men’s facial hair styles in just 56 seconds. To date, the video has recieved over 8 million views on YouTube.

Watch Gillette Razors’ 100 Years Of Hair below: