Sunday afternoon millions gathered in front of the TV to watch the Seattle Seahawks take down the Denver Broncos in an easy 43-8 victory, but (as always) there was serious hype around the splashy, big-budget Super Bowl ads. Super Bowl commercials have taken on a life of their own, costing up to $4 million for 30 seconds of airtime.

So who won the big ad game this year? Here are 10 of 2014’s most talked about Super Bowl commercials.

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Budweiser: Puppy love

A heartwarming minute-long spot that features a golden retriever puppy bonding with one of the iconic Budweiser Clydesdale horses. The “#BestBuds” hashtag (featured under the logo at the end of the advertisement) obviously encouraged a ton of Twitter banter.

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Dannon Oikos Greek Yogurt: The Spill

It’s a Full House reunion with this much-talked about Super Bowl Commercial. Yes, Uncle Jesse (John Stamos), Uncle Joey (Dave Coulier) and Danny Tanner (Bob Saget) reunited to pimp out Dannon’s Oikos Greek Yogurt brand.

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T-Mobile: What can Tim Tebow do with #nocontract?

Former NFL quarterback Tim Tebow, didn’t get a contract this year but at least he showed he has a sense of humour by starring in this south-of-the-border “no contract” ad for T-Mobile.

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Jaguar: British Villains ‘Rendezvous’

Tom Hiddleston, Ben Kingsley and Mark Strong play suave, Jaguar-driving British villains, posing the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?”

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Cheerios: Gracie

Last year a Cheerios commercial featuring a mixed race family generated such a strong racist backlash on YouTube that the comments section had to be closed. This year, Cheerios ignored the ridiculous debate about diversity and brought young Gracie and her family to the Super Bowl.

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