There’s a certain type of men’s skincare product that promises results in the language of immediacy—fix this, smooth that, erase everything. Shiseido Men Ultimune Power Infusing Serum takes a different, quieter route. It’s less about correction and more about conditioning skin to function better in the first place, which, frankly, feels like the more modern approach. So, clearly, you need to try it.
Positioned as a pre-serum step, it’s meant to strengthen skin’s defenses against the everyday stressors we tend to underestimate: shaving, environmental exposure, inconsistent routines. The formula is built around the brand’s Ultimune Complex, with antioxidant-rich ingredients like reishi mushroom and peppermint extract. Together, they work to support the skin barrier, helping it stay balanced and less reactive. There’s also a light hydration element, enough to keep skin comfortable without tipping into anything that feels heavy or overly engineered.
Simply use it twice daily, after cleansing and before moisturizer. One pump does the job and then, press it into the skin. Over time, your skin will look a little less tired, a little more even, like it’s keeping up better.
What’s compelling is the philosophy behind it. Founded in Tokyo in 1872, Shiseido has long approached beauty through a dual lens of science and ritual. It was among the first to blend Western dermatological thinking with Eastern practices. This serum feels like an extension of that legacy—subtle, disciplined, and more about maintenance than transformation.
Shiseido Men Ultimune Power Infusing Serum, $155 for 50ml, available at Holt Renfrew and Shoppers Drug Mart.
