Fragrance Of The Month: Valentino Born in Roma Yellow Dream Uomo EDP

This month? We try out Valentino Born in Roma Yellow Dream Uomo EDP

The house of Valentino’s latest men’s fragrance Born in Roma Yellow Dream Uomo is as the name suggests, straight from sunny Rome. Inspired by the Italian city, especially the way the sunlight falls across its centuries-old streets this new eau de parfum embodies romance to its core.

Opening with bright, zesty and tangy notes of Italian tangerine, pineapple and Mexican lime, the scent has an optimistic feeling and sundrenched vibe. Smoky and spicy notes of Provencial lavandin, Madagascan geranium, gingerbread, cinnamon, cardamom and nutmeg soon make their presence felt, heating the juice up while adding a cool sense of sophistication. A woody blend of Virginia cedarwood and amber wood mixed with warm Madagascan vanilla give the fragrance its final and lingering, smooth appeal. The overall effect is one part invigorating and hope-filled, another part passionate and dreamy, just as it should be.

Dreams were after all the vision of Pierpaolo Piccioli, the couture house’s creative director, as he applied his colour mastery to reinvent yellow for his Spring 2021 Couture collection. The colour was then transferred to perfumery where it became the focal colour giving homage to the sunshine that is now synonymous with Born in Roma Yellow Dream.Captured in a heavy clear glass bottle, rounded at the top and featuring row upon row of Born in Roma’s signature glass studs, Uomo is as uplifting as it is sensual. We would expect nothing less from Rome’s midnight memories that are relived beneath the morning sun.

Valentino Born in Roma Yellow Dream Uomo, $92 for 50 ml, available at online at

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for, as well as contributed to Men’s FASHION, Chatelaine and, Flare and, Huffington Post Canada, National Post,,, and She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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