Gillette Launches ‘Man Of Steel’ Promotional Campaign

Above: Superman with scruff? Screen captures from the official trailer of Man of Steel

In the upcoming summer blockbuster, Man of Steel, a bearded Clark Kent (Henry Cavill) evolves into a clean-shaven Superman; but one question remains – How does said superhero (who is impervious to earthling devices) – manage to shave off the scruff?

Gillette is asking that very question in a playful promotional campaign tied to the June 14th release of the latest installment of the Superman saga. Starting on Monday, Gillette will begin rolling out videos from five superhero enthusiasts, including: director Kevin Smith; Adam Savage and Jamie Hyneman, hosts of the TV series MythBusters; Bill Nye, the Science Guy; and real-life neuroscientist and Big Bang Theory actress Mayim Bialik.

Fans will be asked to vote for their favorite theory via


Before the “How does the Man of Steel shave” debate begins, how do you think Superman shaves it off?

Tags: Gillette, Superman

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