After teasing a retail drop for months, the coveted Off-White Air Jordan 1 now has an official release date. According to multiple sources, the high fashion kicks will be available on Friday, September 1 in select boutique stores and online sneaker markets. The highly anticipated collaboration was initially revealed this past April when photos of the model leaked onto various social media accounts.
Off-White creator and design lead, Virgil Abloh, has since given a select few influencers their very own streetwear grail to increase the shoe’s hype factor. Musicians Travis Scott and A$AP Rocky have both made public appearances in the new Air Jordan 1, as well as October’s Very Own, Aubrey Drake Graham, who flexed his own branded pair on Instagram last month.
As for the sneaker itself, the Off-White Jordan 1 boasts the iconic Nike silhouette crafted by Peter Moore back in 1985. The chunky, yet stylish product was of course launched as a basketball shoe, but the Air Jordan 1 has risen to become a staple in streetwear. It should come as no surprise then, to learn that Virgil Abloh has expressed his excitement about the forthcoming joint venture, which has been supported by a myriad of events and promotional materials.
With names so ubiquitous with cool like Off-White and Jordan Brand, the ad blitz may seem a tad unnecessary. You can take a peek at the slick design below, which features personalized tinges by Abloh and company throughout the sole and lacing. Expect the Off White Jordan 1s to set you back $350 at retail value. If you aren’t one of the few lucky customers to purchase a pair in-store, expect the resell value to reach the thousands.
