Shoe Game: The History Of adidas

Pharrell Williams for adidas' #OriginalSuperstars campaign
Pharrell Williams for adidas' #OriginalSuperstars campaign

Odds are you have probably owned a pair of adidas at some point in your life. The brand revolutionized the world of athletic footwear, and has made a name for itself as a leading street-style brand… no easy feat. Here is a look at the history of the legendary shoe and apparel brand, starting with the humble beginnings:

Above: The Dassler brothers, Rudolf on left and Adi on rightAbove: The Dassler brothers, Rudolf on left and Adi on right

 

1924

“Gebrüder Dassler Schuhfabrik” (Dasslet Brothers Shoefactory) was founded in 1924 in Germany by brothers, Adolf “Adi” and Rudolf Dassler. The brothers started off their shoe company in the humblest of ways, working out of their mother’s wash kitchen.

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