Shoe Game: The History Of adidas

Pharrell Williams for adidas' #OriginalSuperstars campaign

Odds are you have probably owned a pair of adidas at some point in your life. The brand revolutionized the world of athletic footwear, and has made a name for itself as a leading street-style brand… no easy feat. Here is a look at the history of the legendary shoe and apparel brand, starting with the humble beginnings:

 

1948-1949

In 1948 Rudolf Dassler split from his brother to form his own shoe company called Ruda, later renamed Puma. In 1949 Adi renames his shoe company after himself: Adi Dassler. With the new name came the famous three stripes logo and trademark of Adidas.

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