Social media sensation Bach Buquen, who is most known on TikTok for his lip-syncing and dancing videos, can now add modelling to his resume. Buquen stars in DSquared2’s just-released Icon New Generation spring/summer 2025 ad campaign.
Captured through the lens of Italian fashion photographer Giampaolo Sgura, the visuals blur the lines between reality and the digital world.
“With a glitch-infused post-punk energy, this campaign isn’t just about fashion—it’s a statement,” according to DSquared2. “A manifesto for a new generation rewriting the rules of self-expression. Are you ready to step into the future?”
DSquared2’s just-released Icon New Generation spring/summer 2025 collection includes utility jackets, utility vests, ripstop windbreakers, jean jackets, hoodies, sweatshirts, T-shirts, tank tops, jeans, cargo pants, shorts, swimwear and more. Accessories include baseball caps, beanies, underwear and socks. Sneakers and bags are also included in the collection.
Buquen originally launched his bachbuquen TikTok account in October of 2021 and his very first TikTok video was a collage video posted on October 22, 2021. Most recently Buquen went insanely viral with his series of videos to Modern Talking’s “Brother Louie ’98” remix.
Discover more at DSquared2’s just-released Icon New Generation spring/summer 2025 ad campaign and collection at dsquared2.com.
