The Weeknd Debuts Puma’s Tsugi Netfit Sneaker

Above: Puma's Tsugi Netfit iwill drop in North America in July

After dropping a dope 70s-inspired collection last week, Puma is continuing its hot streak this week with the release of the Tsugi Netfit sneaker. The slick new kicks boast knitted midsoles and keep everything fresh with infinite lacing options and subtle tinges of colour. Along with the futuristic side panels and comfy Ignite sole, the sneakers come armed with prominent branding on the heel. It’s looking like another win for the brand, who have dropped consistent heat with the help of recent high-profile collaborators.

The Tsugi Netfit proves Puma isn’t ready to slow down anytime soon, as the company continues to build upon their recent wave of success spurred by Billboard queen, Rihanna. Much like their previous offering, the Tsugi release comes with some serious star power. As previously mentioned, Detroit rapper, Big Sean, debuted last week’s Super Pack which you can check out here. This time around, Toronto native and pop superstar The Weeknd is given brand ambassador duties.

Puma may have aced nostalgia with its Super Pack, but the Tsugi Netfit embraces modern footwear to the fullest. The shoe is now available at select retailers in Europe, with a North American release arriving in July. You can cop them soon via the brand’s webstore here. In the meantime, you can read all about Puma’s recent resurgence over at Complex. In related news, it was revealed that The Weeknd is prepping the release of his own signature sneaker, and you can get a sneak peek at the collaboration below.

Tags: Puma, Sneakers, The Weeknd

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