Product Hype: Kérastase Genesis Homme Moulding Clay

Good news, you can gain control over your hair: its style and each stand’s life span. And all it takes is Kérastase’s Genesis Homme Moulding Clay.

Made specifically for men who are experiencing hair loss, the clay’s formula includes a combination of three nourishing lipids to give your hair intense fibre care and a thickening effect. Polymers add body and texture, while silica gently but effectively grips onto your strands for style and volume. It’s easily manipulated too, just scoop a pea-sized dollop out of the tub with your fingers. Then rub the clay between your fingers to heat it up and massage it across your clean, damp hair for a matte finish with medium hold.

All that’s left to do afterwards is admire your instantly denser and more fuller-looking head of hair. And if that’s got you enthused, add the rest of the Kérastase Genesis Homme haircare line, complete with its Daily Purifying, Fortifying Shampoo, Thickness Boosting Shampoo, Daily Anti Hair-fall Fortifying Serum and Strength and Thickness Boosting Spray, into your daily routine.

Kérastase Genesis Homme Moulding Clay, $49, available online at www.kerastase.ca.

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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