Odds are you have probably owned a pair of adidas at some point in your life. The brand revolutionized the world of athletic footwear, and has made a name for itself as a leading street-style brand… no easy feat. Here is a look at the history of the legendary shoe and apparel brand, starting with the humble beginnings:
Above: Herbert Hainer, the CEO of adidas
2001-2006
Herbert Hainer became adidas’ new CEO in 2001, and with him came new innovation. adidas launched ClimaCool (2002), adiZero (2004) and the F50 soccer cleat for the 2006 FIFA World Cup.
