Virgil Abloh is on an absolute roll. The celebrity streetwear designer and Off-White mastermind has taken his brand from obscure startup to legitimate fashion powerhouse in just a few short years. Thanks to some forward-thinking design and a bunch of massive cosigns, Abloh’s rising label has dominated runways in Europe and stayed a trending topic on hypebeast forums.
It’s this duality that has allowed Off-White to become one of the most successful houses today, and according to industry experts and recent analytics, that trend is in no trouble of slowing down anytime soon. In November of last year, Business of Fashion declared Off-White the third hottest brand in the world behind storied houses, Balenciaga and Gucci.
A few months before this distinction, Off-White and Virgil’s Nike Air Jordan 1 collaboration was named Footwear News‘ “Shoe of the Year“, joining prestigious company like Kanye West’s Adidas Yeezy and Rihanna’s Puma Creeper. All of these accolades translated into continued hype which gave way to a significant boost in sales. Abloh will look to keep the iron hot through ongoing projects with Timbaland and IKEA to name just a few.
Thankfully for hardcore fans, we’re now getting a close look at how this rising force operates behind the curtain. A new hour-long documentary entitled, Temperature, appeared on Off-White’s official website earlier today and it gives viewers an intimate look at the creative process of Virgil and company while they prepare for their Spring/Summer 2018 presentations. You can watch the entire thing below, which features music from Haunter Records.
