Everything Apple Announced At The iPhone 7 Event

Above: Apple CEO, Tim Cook, at a previous event
Above: Apple CEO, Tim Cook, at a previous event

If there’s one thing we’ve come to learn about tech giant Apple, it’s that they know how to throw an event. Today’s press conference was no exception, as the company unveiled their newest batch of services and software, most notably of course, the iPhone 7. The event was chock-full of information, and featured guest appearances by design officers at Instagram, Nike, and even Sia, because why not?

The whole shebang started off with an introduction by James Corden, who led Tim Cook and ageless wonder, Pharrell Williams, through a mini episode of Carpool Karaoke. The significance? Apple is apparently partnering with the series for exclusive segments, likely powered by Apple Music. This tidbit was dropped within the first few minutes of the show. If you were unable to stream the presser, and have yet to dare the Twitterverse, we’ve jotted down the highlights. If you’re a fan of Apple products, prepare to hold onto your butts.

Apple Music

The streaming service has grown to 17 million subscribers since it launched last summer. During this time, there have been 70 exclusive releases, including albums from Drake, Frank Ocean, and many more. This year, the service will be bolstered by the annual, Apple Music Fest. The concert will take place in London, and begins in 11 days. This is the 10th anniversary for the fest, and will feature performances by Elton John, Britney Spears, and UK sensation, Robbie Williams. The whole thing is free, and can be streamed from any of your Apple devices.

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Aidan D'Aoust

Aidan D'Aoust

Aidan is a writer from Toronto. His favourite things in the world are music, movies, and mini dachshunds. Give him a follow on Twitter at @aidandaoust, where he’ll also accept your mixtape submissions.

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