Oakley And Mobile Photo App VSCO Team Up To Launch New Prizm Lens Technology

Above: Processed with VSCO x Oakley Prizm Tungsten
Above: Processed with VSCO x Oakley Prizm Tungsten

This summer, Oakley has teamed up with photo editing app VSCO to launch VSCO x Oakley Prizm Lens Technology Presets, the three custom preset settings that replicate Oakley’s leading Prizm lens technology.

Oakley engineers worked with VSCO’s colour scientists to concept custom filters that replicate the effects of Oakley’s Prizm lens technology. The three VSCO presets are: Prizm Sport, designed to fine-tune vision for specific sports and environments; Prizm Snow, made to bring out the crucial details in snow textures, and Prizm Tungsten, developed for everyday use with a warm-based lens that enhances all colors. Each filter also includes a slider, allowing users to adjust the preset’s colour balance — simulating the same transition eyes undergo when adjusting to the lenses.

According to VSCO VP of Marketing Gene Paek, the new presets offer a more creative concept point of view, “while also ensuring these creators felt empowered to capture their outdoor obsessions with our custom presets.”

The three free Oakley Prizm presets are now available on VSCO on iOS and Android. To download, please visit: http://vs.co/Oakley-PRIZM-series.

Christopher Turner

AmongMen’s Editor-in-Chief is a well-respected fashion and style writer whose works have appeared in Fashionism, Fashion Television, MSN, DesignLines, the Kaboose Network, the Disney Family Network and Sun Media. He also has a collection of designer kicks that would make Imelda Marcos blush and lives in Toronto’s trendy east end. Follow him at: @Turnstylin.

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