Word to the Wise: It’s Time to Shake Up Your Hair Care

On a good day you feel smart, capable, confident. On a great day you add happy, secure and hopeful to the list. But wise? Sure, you watch CNN, are up to date on the current events, including the impact of Global Warming, but isn’t wisdom something that’s reserved for your smarty-pants elders? Nope, not when it comes to your hair care.

According to Grand View Research, thanks to consumer demand for green hair and skincare products, the global organic beauty market is projected to grow into a US$15 billion industry in the next two years. Persistence Market Research claims that it’ll pop even further to US$22 billion by 2024. And companies like Wise aren’t just jumping on this environmentally-friendly band wagon, they’re leading the way in optimum, healthy men’s hair care.

They know that to be green, their products need to hold high standards by not adding artificial colour and fragrance, parabens, phthalates or sulfates into their formulations. Instead they mix-master in ingredients such as botanical extracts, essential oils, vitamins and antioxidants. And they don’t test on animals and only include cruelty-free ingredients. But it doesn’t stop there.

Eco-conscious, recyclable, reusable, refillable bottles, tubes and pouches to contain their line-up of effective, quality Simple & Natural Birch Bark Daily Men’s ShampooSimple & Natural Men’s Glacier Clay PomadeSimple & Natural Red Maple Pomade, and even their Neem Wood Comb, are the rule. Because they’re in it for the long haul. And because they’re Canadian. Very, very, wise Canadians.

Wise, Haircare line from $15, available online at www.wisemenscare.com.

Adriana Ermter

Adriana is an award-winning writer and editor. The former beauty director for FASHION magazine and editor-in-chief of Salon and of Childview magazines has hosted beauty videos for fashionmagazine.com, as well as contributed to Men’s FASHION, Chatelaine and chatelaine.com, Flare and flare.com, Huffington Post Canada, National Post, AmongMen.com, thekit.ca, iVillage.ca and thewhaleandtherose.com. She lives in Toronto with her very spoiled feline, Trixie-Belle, and a fantastically large perfume collection.

You may follow Adriana on Twitter: @AErmter and on Instagram: AdrianaErmter.

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