Mercedes-Benz has partnered up with Live Nation Canada on a promotional deal that will bring more music to customers throughout the next few years.
Through the just-announced agreement, the luxury automaker will offer a new concierge service called Mercedes-Benz Star Access that will assist with ticket purchases to anyone who has leased, financed or purchased a Mercedes-Benz through the automaker’s dealer network, whether new or used.
“We believe our customers deserve the best. It’s what they expect from our vehicles and it’s what we strive for in every customer interaction. Through this partnership, we can now facilitate access to the best live events in the country,” Brian D. Fulton, President, and CEO of Mercedes-Benz Canada said in a release. “Live music has the power to move people. We want to be a part of that fun and excitement.”
Another exciting program, called Mercedes-Benz Star Access VIP, will see local Benz dealers creating “unique experiences for their customers at Live Nation Canada events.” Customers can expect things like stage-side seating, special access areas and backstage passes, with potential meet and greet opportunities with your favourite artists.
The new partnership will also include serious visibility at Live Nation events across Canada.